Web based beauty brand Lime Crime will debut in the retail market of the United Kingdom. Launched in 2008 by founder DOe Deere, this brand is full of color and fun. A lot of thought is put into every product with the Lime Crime name. Each product is also vegan and cruelty free. The brand will debut in the London based Selfridge. They expect this European presence to triple the growth of the company. This collaboration comes on the 10 year anniversary of the company’s start. The website also ships internationally to most countries. Many of the products offered in stores at Selfridge can also be bought through their website as well.
There are some products within the brand that are iconic with the company. One of the popular products offered on the Selfridge website is the Velvetines Matt Lipsticks. The were one of the first brands to start the matte lip trend. His formula is designed to be highly pigmented and last for hours, even through eating and drinking. The thin formula won’t dry out lips like other formula and dries down to a velvet matte finish that is comfortable on the lips.
Another popular lip product that will be available through the retailer’s website is the Diamond Crusher Lip Toppers. This product with take your lip look to the next level. This will add some sparkle and shine to any lip color. It can also be used to enhance bare lips for a more subtle look. One can also place a small amount on the bottom lip to make them appear fuller. This formula is available in many different colors from purples, browns, golds, to pinks. This product can easily transform any lip look. These are just some of a few of the products from Lime Crime that are now available in store and online through Selfridge.