David McDonald Seeks To Enhance OSI Group’s Expansion Strategies

Most global companies have be local in nature. A corporation having branches in China, Europe and United States cannot operate on a one-size-fits-all strategy. This is because of the different government regulations, talent pool and cultural nuances. In the food industry, consumer’s taste buds must be considered.

The President of OSI Group, David McDonald, posits that the company is well positioned given that they have a global network. This means that the entity has a scale in size. Their local management teams are sensitive to the local tastes and cultures. David contends that they harness the power of efficiency and global scale with local solutions.

OSI Group is headquartered in Aurora. Over the years, the corporation has maintained its global leadership status in supplying value-added protein products such as beef patties and sausage links. In addition, the company delivers other items such as pizza and sandwiches to various retail brands and food service. With over 50 facilities in 17 nations, the company is utilizing its global-efficiency strategy and local-solution approach to penetrate the competitive market of China.

David McDonald of OSI posits that China has the population power and the largest growing consumer market in the globe. It is for these reasons that OSI Group is focusing on expanding its operations to China. For the last 20 years, the company has been operating in China. Here, OSI has eight factories with two facilities being constructed. David is optimistic that the company will be the largest producer of poultry in the country. Recently, the country entered into a joint venture partnership with DOYOO Group in Zhoukou to develop DaOSI, the company’s third successful vertically integrated poultry in China. In China, OSI serves Burger King, Starbucks, Yum, McDonald’s, Papa John’s, Subway and Saizeriya.

David McDonald contends that they have a high appetite for growth. He went on to say that the OSI’s chairman, Sheldon Lavin, has inspired the organization to develop innovative products for their broad client base. McDonald posits that product offering is not limited to production capacity as it incorporates product development. Over the years, OSI has learn to partner with consumers and suppliers. David McDonald is alive to the changing needs of the consumers saying that they prefer natural and organic, healthy but tasty and premium versus affordable.

Visit MeatPoultry.com for more details about OSI Group.

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